|Donate Clothes to Goonj|
Store Utsav supports the NGO Goonj in its cloth recycled crafts initiative. We urge all of you to donate Goonj the disposable cloth pieces to help them in their social effort. You can read more about this campaign here.
The Indian art and culture has a rich heritage. Every Indian identifies with this creative legacy. Belonging to the state of Odisha, Pattachitra is one such string from the Indian ancient painting tradition. The style is immensely elegant to say the least. The word Pattachitra is derived from two Sanskrit words, 'Patta' meaning canvas or cloth and 'Chitra' meaning painting. The artists are highly skilled in this art form and are known as 'chitrakars.'
One of the oldest & the most magnificent art forms of Odisha, Pattachitra mainly depicts the characters and tales from the Hindu mythology. Lord Ganesha, Lord Jagannath, Lord Krishna-Radha, Lord Shiva & Goddess Paravati, Lord Nataraja, Kanchi Abhiyan, and Tribal Life are the chief inspirations for these paintings. Therefore, this art form is also called Icon Painting. Rich colorful application combined with imaginative ornamentation a…