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Conserve natural resources. Wastage is suicidal and suicide is never a good strategy! 

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Pattachitra and Tala Pattachitra - The Traditional Oriya Painting

Store Utsav Pattachitra Painting on Tussar Silk - Kanchi Abhiyan
The Indian art and culture has a rich heritage. Every Indian identifies with this creative legacy. Belonging to the state of Odisha, Pattachitra is one such string from the Indian ancient painting tradition. The style is immensely elegant to say the least. The word Pattachitra is derived from two Sanskrit words, 'Patta' meaning canvas or cloth and 'Chitra' meaning painting. The artists are highly skilled in this art form and are known as 'chitrakars.'
One of the oldest & the most magnificent art forms of Odisha, Pattachitra mainly depicts the characters and tales from the Hindu mythology. Lord Ganesha, Lord Jagannath, Lord Krishna-Radha, Lord Shiva & Goddess Paravati, Lord Nataraja, Kanchi Abhiyan, and Tribal Life are the chief inspirations for these paintings. Therefore, this art form is also called Icon Painting. Rich colorful application combined with imaginative ornamentation a…

Chandua - The Traditional Applique Work of Pipili in Odisha

(Image Source: www.odishatouristguide.com)
If you ever go to Bhubaneswar (capital of the Indian state of Odisha), do make it a point to drop at Pipili, also known as Pipli. Located 36kms from Puri and 20 kms from Bhubaneswar, this small picturesque village is situated on the main road connecting Puri to Bhubaneswar. The region is known for its stunning applique work called Chandua. Almost every family of the town is engaged in the Pipli craft and earns its living through it. The applique work technique of cutting the fabrics and stitching onto the bigger ones is standard. The Pipili distinction involves embroidering and mirror work to form the designs on Chandua. Its historical origin and the elaborate way of projecting the religion, tradition, & the customs of Odisha impart Chandua a touch of rich Indian legacy.
The creative glory of Pipili goes back to 1054 in the 12th century. The then king of Puri, Maharaja Birakshore appointed local tailors called Darji to supply s…

International Earth Day - April 22!

Save earth. Do not cut trees. Plant more. Preserve the rivers & mountains and keep them clean! No one lives if earth dies! We at Store Utsav have pledged ourselves to environment conservation in whatever way possible. Even our products are all environment and skin friendly.